Every four years Welcome Clubs International has a conference where women’s clubs from around the world meet and share and explore each other’s cultures. During the conference they distribute The Link magazine, which highlights events at the conference as well as topics pertaining to the city and the clubs’ interests. The magazine was kept to a modern design to appeal to the larger demographic and to help with usability. With the conference being set in Hamburg, Germany images of the city were used at length and the color palette was derived from the cover image.

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